So Beyoncé went on the sly as she does regularly these days (the Beyoncé album drop, the formation video…) and decided to create an activewear line called Ivy Park. I don’t really get what it means, but it sounds cool as hell. And whilst I don’t do much to justify “activewear”, breathing is an activity so have no doubt I’ll be coping some of the line, which will be available in Topshop, Zalando, Selfridges and Net-a-Porter amongst a few international locations on 14th April. Currently, this collection is aimed at women, but it doesn’t stop men rocking something like D+K high-performace activewear if ever they feel like they want to slay as much as Beyonce and her Ivy Park collection!
I’ve put the video of the collection for you down below, which if I do say so myself makes me feel rather crap about being as inactive as I am but whatever. In response to Beyoncé at the end of the video: my park is actually anywhere that does food which probably contributes to type 2 diabetes. The collection seems cool with a couple of pieces standing out to me, but the majority of the pieces are super simple with the Ivy Park logo. I have made some suggestions to Beyoncé based on her songs that I feel should be included in the line or have their own product line…
Drunk in Love: A wetsuit with the word “Surfboard” emblazoned on it or even better a Surfboard, with the word “Surfboard” on it. Lyrical inception.
Run the World (Girls): A pair of running trainers with the words “we run this mother” somehow incorporated into them. I would snap those up in a second.
Flawless: A make up and skincare line that will help the rest of us in our perpetual pursuit to actually ‘wake up like this’ and look flawless all day, errday.
7/11: She should have just called her line this, it would have been hilarious though she may have been slapped with a hefty lawsuit.
Pretty Hurts: A franchise of cosmetic surgery practises.
Single Ladies: A dating app where the pre-requisite is being sassy/flawless.
Crazy in Love: A line of over the counter anti-depressants.
So, tell me, what do you think of Beyoncé’s Ivy Park? And to repeat B’s question…where’s your park? Let me know in the comments.