DHL t-shirts, the most horrendous jeans I’ve seen in my life and the most nothing hoodies selling for £500. This is Vetements
. This is the brand that sells out and has everyone on their knees with their mouths open waiting for the brand’s next ejaculation. Vetements
is the opposite of fashion and that’s what the collective wants to be – self-described as ugly…I agree.
Here’s the thing, I can appreciate the artistry and fashion behind lots of brands that I would never wear. Rick Owens is not me and I think those sneakers
are truly unattractive, but I can appreciate the workmanship, the detailing, I get the whole look behind the brand, it’s just not for me – this is where I struggle with Vetements
. I like what they’re doing holding fashion shows in Chinese Restaurants and Gay Clubs etc. but I’m struggling to get it – the cuts aren’t flattering, they’re oversized and not in a sexy way, there are parts on clothes that are truly irrelevant, like they don’t even add any design value, they’re just ugly, I just look at a lot of the looks and think but why!?
I do think the brand is incredibly smart though, whether they are deliberate or not, I think the team behind Vetements just like to take the piss sometimes – I think they just design stuff with no underlying message, no beauty and they do it to be like f-ck it, let’s see if it sells.
Let’s take the DHL shirt
. The most random cult phenomenon of recent years in fashion. Don’t tell me some BS about it having some hidden message of consumerism and the first world, it’s a goddam yellow DHL shirt
. What killed me was the chairman of DHL actually has this Vetements shirt
– that’s some fashion inception right there. The t-shirt retails for £185 and sold out in most places, it sparked people finding their own DHL shirts on eBay etc. How did a courier service end up plastered across every ones chest? Does this mean there’ll be a FedEx shirt next? Well only if Vetements says so.