Why You Should Just Do It

I don’t think I’ve ever written a blog post like this yet, which is going to get a lil’ deep, but in celebration of the babe that’s Mission Worldie, inviting me on her podcast Coffee With Dani (which you should subscribe to on iTunes, like now), I felt like one of these was due so…let’s do this.

just do it

I feel like in our lives, we can be our own worst enemy. I feel like there’s a horrible little festering voice inside of us that self-sabotages ourselves and comes up with every ridiculous excuse as to why we can’t do things. In reality, there’s very little, if nothing to lose, so what the hell are you worried about? Failure? So what if you fail? Are you in any worse of a position than you were in when you decided to try? No, and you managed to learn a little something. But what if you don’t even give yourself the option to fail? Then you just focus on the future and that date when it all blows up (in a good way, in a rapper way). Maybe this post won’t have much impact because I’m not turning over £3 billion a year, so maybe I don’t have a right but I feel like the principle is the same.

Just Do It

I’m going to try to use myself as an example here so I’d appreciate if you didn’t rip into me here, but if you still decide to, I low-key love haters and they just make me pity them so… Anyway, let’s use So Versailles Lashes as an example. The idea came to me because I was bored to death on a Saturday night and was hunting for mink eye lashes online. There’s a US retailer I used to buy mine from (I won’t mention the name, I’m not here to throw shade), but then I started thinking about it and they were like $30 a pair, plus my $20 for shipping and I would be the unlucky one hit with a £15 customs charge when it arrives so I’d end up paying around £50 for a godforsaken pair of eyelashes. Then I looked for UK retailers and I couldn’t really find any styles I liked, so then I thought “hold up a second Ca$$ie, have a look into this, it can’t be that hard right? Maybe this is something you could do, if you can’t find any you like yourself?”. And then the research started.

Processed with VSCO with c1 preset

I doubt myself all the time, in general I have a bit of a complex about being inadequate, I know, it’s a shocker since it’s very different to my voice on So Versailles, but that’s been something that’s always sort of been there since I was younger. So, of course I came up with every excuse as to why I shouldn’t start this business, then my favourite side of me, my Sasha Fierce, my So Versailles side was like “listen up you ridiculous curly-haired mess, you have nothing to lose, if it fails, it fails, but huge, huge brands and businesses made loses for the first like three years and you use their products and you love them and it won’t just happen overnight. You’re not Kylie Jenner, you won’t release something and it sell out in seconds, but if you’ve been dealing with this very superficial problem of mink eyelashes, then hell, someone else will be too and maybe, you could kill it.”.

“For this thing we call “failure” is not the falling down, but the staying down”

– some woman called Mary Pickford, I know nothing about her other than this quote is right…just don’t stay down for long.

So Versailles Lashes is a tiny little business, but its made a profit already and the first time I sold out of a style, the concept was ridiculous to me. The quantities weren’t huge but it was the coolest piece of recognition that the brand was liked and people wanted the products. It’s still weird.

Never in my life did I think I would quote the Nike tag line but, just f-cking do it. You may as well! Guess what? You might fail, but that doesn’t mean anything and maybe, just maybe, you might succeed. Don’t live your life talking yourself out of things that you then hear and see some one else do and think “that could have been me”. You have nothing to lose you may as well just f-cking do it…and maybe just maybe you might kill it.

I talk a bit about this on Coffee With Dani, which is now up on iTunes no you should listen to it and then dwell on the fact that my voice is a bit weird.

Be So Versailles.

Hit me up on Twitter (@cassie2102), Instagram (@cassie2102) & Facebook


  1. October 21, 2016 / 11:45 am

    This is something we all need to hear every now and then! It’s so easy to doubt yourself unnecessarily because of fear! Thanks for reminding me what I’m capable of!


    • Cassie2102
      October 21, 2016 / 11:50 am

      I’m so glad you liked it! It’s something I’ve come to realise over the last year that we really are so capable and we talk ourselves out of things when we shouldn’t! No worries – go out there and kill it girl! X

Leave a Reply

Your email address will not be published. Required fields are marked *